new limbos packed, loaded, and in transit by boat. eta 50-60 days hopefully with help from the port gods.




we're spotlighting the amazing women who contribute their talents to HOPP and here's wonderful jo! she is best described as a jack (jo)-of-all-trades and a true gemini: multi-talented, fun and funny, and whip-smart with a discerning eye. she is HOPP's creative content and branding director, stylist, photographer, design contributor, and general right-hand person. some of her ideas and work shown above.

jo is obsessed with shoes, of course, but beyond that, she loves being on set and freelance styling (available for hire!) as well as endlessly walking and exploring nyc, taking dance classes, and eating good food -- usually healthy -- in large amounts. can't HOPP without her. ;)




welcome to HSN: HOPP Shopping Network. featuring the black bare loafer. 

concept and production by Jessica Dash.




to a happy, healthy and brighter 2022. we wish you a happy new year!



One of our goals is to offer customers an array of styles each season, but because of high development and production costs mainly due to creating molds for custom made soles in each size (something most other shoe brands of our size don't do), we usually can only end up doing 1-2 new styles per season. 

In order to counter this, we're holding a preorder sale to basically raise enough capital to fund the production for a larger collection of styles next season (while still maintaining small batch production) -- 2 styles for spring and 2 for summer. This pre-sale will also help us to order colors and quantities accordingly so we'll have less overproduction and waste.

The funding pre-sale event will include a special discount on all preorders of the 2 styles we have planned for Spring: an updated version with improved fit of the Wedge Slip-on, a previous style we had that many customers have asked to bring back. We have renamed it the IO (indoor/outdoor) Slipper. The second style is the Flexx Mule which is a super versatile and easy style on our newest rubber sole. Both of these are on custom-molded flexible and lightweight soles that make them our most comfortable shoes we've ever had.

Sign up for our mailing list and look out for the pre-sale coming in a few weeks!




we're obsessed with our new FLEXX sole and can't wait to debut them for next spring. it's a custom-molded translucent rubber heeled sole with a small platform so there's height but with a low arch that makes them super comfy and walkable. the bottom tread features clouds, the cutout design inside the sole makes them lightweight and the rubber makes them springy, bouncy and of course, flexxible.




the wait is nearly over -- our newest style, the Bare Loafer will be available by the end of next week, oct 15 (barring anymore unforeseen shipping delays! 🙏).




after a visit to our factory outside florence last month, incidentally found this gem at an outdoor market in brera, milan: ritratti di fabbriche by famed italian landscape photographer gabrielle basilico. so good.